Designing experiences that feel meaningful, not just usable.

A Product Designer with a technical twist — pairing visual UX/UI with a developer’s instinct to craft experiences that don’t just look great, but actually work.

Selected work
01 — Selected Work

A few projects, chosen carefully.

04 case studies
Peter Elgaard Krogh
02 — About

I’m a Product Designer with a technical twist, brewing up creativity in Copenhagen.

With experience in visual UX/UI and a past life as a developer, I specialise in crafting user experiences that don’t just look great but actually work (imagine that!). I thrive on turning innovative ideas into meaningful, interactive designs that make a difference.

Oh, and design systems? Let’s just say I’m a big fan. I also lean on AI-assisted user research and hands-on user testing to validate ideas early — making sure a design actually meets the requirements before it ships.

Now
Senior Digital Product DesignerLEGO Group
Education
Copenhagen Business AcademyComputer Science
Focus
AI-assisted researchValidating before shipping
Approach
Part designer, part engineerFrom sketch to shipped
03 — What I do

The areas I design within.

01

Product & UX Design

End-to-end product thinking — research, flows, interface design and the small details that make a product feel considered.

DiscoveryUXUIFlows
02

Design Systems

Scalable libraries and tokens that keep teams fast and consistent — bridging the gap between design files and live code.

TokensComponentsDocsGovernance
03

Prototyping & Front-end

High-fidelity, interactive prototypes — and the front-end skills to make sure ideas survive the jump into production.

FigmaFramerHTML/CSSMotion
04

Research & Discovery

Pixel-free, hands-on sessions that turn simple doodles into a shared visual vocabulary — no drawing skills required.

FacilitationLo-fiIdeation
05

Design ↔ Engineering

Helping design and dev speak the same language — feasible specs, clean handoff, and prototypes that double as documentation.

HandoffQASpecs
06

Advisory & Direction

A steady, senior pair of eyes — critique, direction and the occasional uncomfortable question to raise the quality bar.

CritiqueStrategyMentoring
04 — Experience

A short history.

Now Senior Digital Product Designer LEGO GroupDesigning playful, robust digital experiences within a large product organisation.
Recent Digital Product Designer LEGO GroupShipping web & mobile products end-to-end, bridging design and front-end.
Earlier Senior Experience Designer MerkleCrafting experience-led digital products for international clients.
Earlier Principal Web Developer AKQALeading front-end craft on digital products for global brands.
Earlier System Consultant DRBuilding and supporting digital systems at Denmark’s national broadcaster.
Foundation Computer Science Copenhagen Business AcademyWhere the technical-meets-creative approach took root.
05 — Let’s talk

Have a project in mind?

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